We plan and implement strategies for the controlled growth of Roane County’s economy as a unified voice representing the best Tennessee has to offer businesses, citizens and travelers.

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We bring growth-oriented businesses with strong fiscal discipline, infrastructure and workforce-ready people to East Tennessee.

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We attract travelers who seek unique heritage and the best outdoor recreational experiences to Roane County.

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We connect leaders and organizations for the benefit of local and regional business growth.

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We empower leaders, parents and students to invest in education, so they are better prepared to fulfill the workforce opportunities of Roane County’s future.

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We offer natural beauty, historic charm and low-cost living, distinguishing Roane County as one of the best retirement destinations in the nation.

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Tell us how you #soakinroane

Roane County is defined by its waterscape, surrounded by 700 shoreline miles.  This Soak in Roane campaign draws inspiration from our 39,000-acre Watts Bar Lake and its nonstop outdoor recreation. This new visual campaign portrays a full-on, immersive Roane experience defined by the travelers’ interests: History, music or (literally) outdoor fun.


Want to win some prizes?  Show us how you Soak in Roane by taking photos and videos of your favorite places in Roane, creating at least a 5-picture collage posted to  our Facebook or Instagram page.  The winning collage wins a prize package worth $1,000 that includes a Jackson kayak from Uncle Lem's Mountain Outfitters and a weekend stay in an rv at Caney Creek RV Resort.  Follow us on Facebook, Twitter and Instagram and if you have the best caption for the photo of the week then you could win some great prizes every week through the summer. 


A Social Media Contest with Weekly Prizes

Each week, Roane Alliance staff will post a picture on Instagram, Facebook and Twitter of something happening in Roane with the challenge, “caption this.” Winners will be notified via a @reply and asked to send their contact information to [email protected]  Prizes include Soak in Roane SWAG, 4 Tennessee Medieval Faire tickets, Power T wall art, Sugarlands moonshine pack, Watts Bar Lake SWAG, and more!

photo collage Contest with grand Prize 9/9 

Show us how you Soak in Roane by snapping a photos at different attractions and cities in Roane County.  Post the 3–5 photos as a collage on Instagram or Facebook with the hashtag #SoakinRoane and a caption. These photos should show something unique about the city or experience. Two winners will be selected the first week of September 2017.  Prize includes a VIP weekend in Roane for two, which includes a kayak donated by Uncle Lem’s Mountain Outfitters and a fall or spring weekend with rv at Caney Creek RV Resort (some restrictions apply - no holidays and reservations required.)